For Immediate Release
For more information, contact:
Paige Coniglio, Marketing Director
Paige.Coniglio@cblproperties.com
KidStrong Celebrates Grand Opening in Mayfaire Community Center
Wilmington, NC (March 17, 2026) – KidStrong, a nationally recognized children’s development and fitness program, is hosting a Grand Opening celebration on Saturday, March 21 from 9:00 AM to 1:00 PM at its new location in Mayfaire Community Center, next to Harris Teeter.
Families are invited to attend the celebration and experience the KidStrong program firsthand while enjoying raffle giveaways from local businesses, family activities, and special community guests.
Designed for children walking through age 11, KidStrong Wilmington offers a science-based program focused on building confidence, character, and physical skills in a fun, structured, and supportive environment.
KidStrong classes are 45 minutes long and led by certified coaches who guide children through age-based activities that improve strength, coordination, focus, and social skills. The program goes beyond traditional kids’ fitness by emphasizing whole-child development, helping children grow physically, mentally, and emotionally.
KidStrong Wilmington is locally owned by Sarah Love, Heather Freeman, and Phil Freeman, all former college athletes who share a passion for healthy living and movement-based development for children.
Sarah Love has been a Pure Barre franchise owner for over 12 years, bringing extensive experience in boutique fitness, community building, and business leadership.
Heather Freeman brings a strong background in gym start-ups and operational growth, with experience launching and managing fitness concepts in Charleston, South Carolina.
Phil Freeman, also a former collegiate football player, shares the team’s commitment to fostering confidence, discipline, and resilience in young athletes.
"As former athletes and business owners, we believe movement is foundational to a child’s confidence and overall development," said Sarah Love, Co-Owner of KidStrong Wilmington. "We are excited to bring KidStrong to Wilmington and create a space where kids can build strength, confidence, and character that extends far beyond the gym," said Heather Freeman, Co-Owner of KidStrong Wilmington.
KidStrong’s curriculum is developed by child development experts and is designed to meet children where they are developmentally while encouraging growth through measurable milestones and positive reinforcement.
In addition to regular classes, KidStrong Wilmington will offer camps, birthday parties, special events, and community partnerships to further support families throughout the Wilmington area.
Families can click here to enroll, schedule an introductory class, and learn more.
About KidStrong
Founded in 2016, KidStrong is a nationwide children’s development program with locations across the United States. KidStrong combines physical activity, character development, and confidence-building into a structured, fun curriculum designed to help kids thrive in school, sports, and life.
About Mayfaire
Owned and managed by CBL Properties of Chattanooga, Tennessee, [NYSE:CBL], Mayfaire is a shopping, dining and entertainment experience comprised of Mayfaire Town Center and Mayfaire Community Center. The 610,000-square-foot Town Center is anchored by Belk and a 16-screen Regal Cinema, featuring an IMAX theater, as well as junior anchors, including Dave & Buster’s, The Fresh Market, World Market, Pottery Barn, ULTA and Michael’s. The center offers leading retail brands, such as Anthropologie, Free People, FP Movement, H&M, J.Crew Factory, LOFT, lululemon, Madewell, Warby Parker, White House | Black Market and Williams Sonoma and restaurants, including Brixx Wood Fired Pizza, First Watch and CAVA Restaurant. For more information, find us on Facebook, visit us on Instagram, or visit Mayfaire.com.